Philosophy

The customer is a friend, perhaps more than a friend, that must be offered products of excellent and constant quality.

Philosophy

The customer is a friend, perhaps more than a friend, that must be offered products of excellent and constant quality. Achieving leadership in our operational sector is not only a result: it is an ongoing commitment, a constant journey in search of excellence. A goal that that we have striven to achieve since 1831, when it all began.

The main reason? Our Customers: everything is organised to facilitate the activity and the focus is on providing practical solutions to their requirements. Every drive towards improvement takes account of the evolution of the times and of the modes of production and distribution. Quality is our watchword and underpins our success. The company founder, Bartolomeo Boero, always maintained that “reputation comes before profit”. An essential concept and symbol of the vision that has brought us to where we are today. In the selection of raw materials, in the production methods, in the distribution and choice of partners, we strive to offer the best.

Our long history has taught us to manage the present with a vision of the future; it is a certainty and a commitment that requires us to operate to the best of our ability and in respect of tradition, with confidence in progress and a focus on sustainability.

Methods evolve but our philosophy remains the same.