An absolutely new initiative of the Municipality of Genoa and of Euthalia Fragrances, which will scent the streets and alleys of the Historic Center of the Superba with an exclusive fragrance that captures the essence of Genoa and Liguria. Scent of Genoa is the first event in the world to give a specific fragrance to a city, through diffusers placed at streets corners. The Boero Group is sponsor of this initiative, which will also be presented at the next Genoa Boat Show. https://www.euthaliafragrances.com/genova-profumata/