{"id":7646,"date":"2022-06-01T12:03:00","date_gmt":"2022-06-01T10:03:00","guid":{"rendered":"https:\/\/www.gruppoboero.it\/?post_type=multimedia&#038;p=7646"},"modified":"2022-10-04T12:08:16","modified_gmt":"2022-10-04T10:08:16","slug":"24-hours-with-boero-at-milan-design-week-2022","status":"publish","type":"multimedia","link":"https:\/\/www.gruppoboero.it\/en\/multimedia\/24-hours-with-boero-at-milan-design-week-2022\/","title":{"rendered":"24 HOURS WITH BOERO AT MILAN DESIGN WEEK 2022"},"content":{"rendered":"\n\n\n\n\n<h1 class=\"has-text-align-center noloop wp-block-heading\">24 HOURS WITH BOERO AT MILAN DESIGN WEEK 2022<\/h1>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column site-news-content\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column site-news-content__block\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"429\" src=\"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2022\/06\/design-week-700x1000-2.png\" alt=\"\" class=\"wp-image-7260\" srcset=\"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2022\/06\/design-week-700x1000-2.png 669w, https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2022\/06\/design-week-700x1000-2-300x192.png 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2022-06-01T12:03:00+02:00\">1 June 2022<\/time><\/div>\n\n\n<p>AN IMMERSIVE PATH THROUGH COLOURS, LIGHTS AND REFLECTIONS STUDIED BY NOROO MILAN DESIGN STUDIO FOR BOERO<\/p>\n\n\n\n<p>Boero, a landmark in the world of color architecture, during the Milan Design Week 2022 will present \u201c24ore con Boero\u201d (&#8220;24 hours with Boero&#8221;), the installation curated by the Italian-Korean team Noroo Milan Design Studio in the Loftino space of Opificio 31, in the heart of Tortona District, in Via Tortona 31.<\/p>\n\n\n\n<p>The exhibition will interpret the homonymous artbook, trendbook \u201c24 hours with Boero\u201d, developed by IED, the famous international school of design, fashion, visual arts and communication, in collaboration with Boero. The book is divided into six moments of a special day lived through Italy and Italy, from which arise six trendy palettes, the colors of the 24 hours with Boero, for a total of 48 color proposals. An exploration that allows the brand to illustrate variety, modernity, commitment and beauty in a proposal that lands in those places of intelligence that have made Italy an icon of the art of being together, convivio, craftsmanship and charm.<\/p>\n\n\n\n<p>The installation will offer a perceptive experience lived through an immersive path of color, lights and reflections. A fascinating game of mirror elements will allow the visitor to live an immersive experience in colors and to experience the sensory power. In addition, a digital interaction system will allow visitors to vote for the preferred palette, thus offering their own personal point of view on the sensations and impact aroused by the colors proposed.<\/p>\n\n\n\n<p>COLOUR MOMENTS ON BOERO\u2019S FACEBOOK CHANNEL<\/p>\n\n\n\n<p>Every day, at 18.31, on line on Boero\u2019s Facebook channel, will be proposed the &#8220;COLOR MOMENTS&#8221;: moments of deepening on the theme of color with experts, protagonists of the world of design and publishing.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns site-news-footer\">\n<div class=\"wp-block-column\">\n<p>Share the news:<\/p>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/www.gruppoboero.it\/en\/multimedia\/24-hours-with-boero-at-milan-design-week-2022\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" 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WEEK 2022 AN IMMERSIVE PATH THROUGH COLOURS, LIGHTS AND REFLECTIONS STUDIED BY NOROO MILAN DESIGN STUDIO FOR BOERO Boero, a landmark in the world of color architecture, during the Milan Design Week 2022 will present \u201c24ore con Boero\u201d (&#8220;24 hours with Boero&#8221;), the installation curated by the Italian-Korean [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7412,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"category_multimedia":[78],"class_list":["post-7646","multimedia","type-multimedia","status-publish","format-standard","has-post-thumbnail","hentry","category_multimedia-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>24 HOURS WITH BOERO AT MILAN DESIGN WEEK 2022 - Gruppo Boero<\/title>\n<meta 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