{"id":5061,"date":"2021-09-27T12:12:34","date_gmt":"2021-09-27T10:12:34","guid":{"rendered":"https:\/\/www.gruppoboero.it\/?page_id=5061"},"modified":"2021-09-28T16:56:26","modified_gmt":"2021-09-28T14:56:26","slug":"italian-passion-performing-paints","status":"publish","type":"page","link":"https:\/\/www.gruppoboero.it\/en\/about-us\/italian-passion-performing-paints\/","title":{"rendered":"Italian passion. Performing paints"},"content":{"rendered":"\n

Italian Passion.
Performing Paints<\/h1>\n\n\n\n
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History, mindset, values<\/h2>\n\n\n\n\n\n\n\n

Our history is a contin<\/strong>uous journey between two fixed points. A path that we forge by weaving together new relationships. This is how our fabric continues to become stronger.<\/p>\n\n\n\n

There is an Italian way to progress<\/strong>; it is known all over the world and it is the one that has brought the Boero name to the market for almost two centuries<\/strong>. It is the way of a mindset that, between two points, sees infinite possible routes and paths. It is precisely in that apparent disorientation that new ideas are born, which are democratic in that they do not rule out any eventuality. It is the way of inventiveness, which, with an eye always open on various prospects, seeks to create new combinations<\/strong>. It begins with that which is known and has become scientific knowledge, passing through that which is unknown and is a matter of art, observing nature<\/strong>, in which many solutions<\/strong> are already hidden. We have a passion<\/strong> for those who, in the face of the unexpected, know how to spot something beautiful<\/strong>. Gruppo Boero<\/strong> wishes to continue to represent a culture that appreciates the polytechnic tradition, a multidisciplinary approach and curiosity, as instruments of the kind of progress that reduces limits. Even our own.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Our values<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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Historicity<\/h2>\n\n\n\n

Our historical<\/strong> authenticity is a bond between generations. To have a history means to have overcome complexity several times, having devised solutions<\/strong> that you are ready to call into question, in a continuous duel between stability and change<\/strong>.<\/p>\n\n\n\n

With every generational transition we establish new long-term goals<\/strong>. Historical authenticity means having experience<\/strong> and seeing the commitment through, which allows us to feel strong even when imagining the future<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Innovation<\/h2>\n\n\n\n

To innovate<\/strong> means to find the right way to adapt to the changing context<\/strong> in which we operate, shaping new business, research, and work models.<\/strong> We shift the limits of our knowledge<\/strong> without ever denying the wealth of accumulated know-how that distinguishes us. We are open to the stimulus of technological advances, which provide us the opportunity to find new solutions<\/strong>, drawn out from extensive experience and an unfaltering faith in the human touch<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Sustainability<\/h2>\n\n\n\n

Our business model<\/strong> cannot compromise the well-being of planet Earth and those who live there. The functionality of our products<\/strong> and the effectiveness of our processes<\/strong> are, today more than ever, considered in parallel with the impact these will have on various aspects of the ecosystem<\/strong>. Every strategic decision must take this into consideration; new research and new tools are now available to us to understand and take concrete and responsible<\/strong> actions in this direction.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Italian spirit<\/h2>\n\n\n\n

We wish to be representatives of the best Made in Italy<\/strong>, the one in which intellect, creativity, taste, technical skills, and artisan culture<\/strong> converge, capable, that is, of being responsible<\/strong> for a product at every stage. The Italian spirit is an attitude we continue to cultivate, and which guides us in all our processes. It is our value multiplication factor.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Expertise<\/h2>\n\n\n\n

We have always asked our team to combine their tacit and explicit knowledge<\/strong>, their respective experiences<\/strong>, and abilities<\/strong>; we have been investing continuously for a long time in a treasure trove of expertise and intellect which we place at the service of the customer<\/strong>. This makes us a reliable choice even in highly dynamic contexts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n \n

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3.000<\/span>+<\/h3>\n

Customers<\/p>\n <\/div>\n <\/div>\n\n

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>100<\/span><\/h3>\n

net sales<\/p>\n <\/div>\n <\/div>\n\n

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400<\/span>+<\/h3>\n

partners<\/p>\n <\/div>\n <\/div>\n\n

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50<\/span><\/h3>\n

countries<\/p>\n <\/div>\n <\/div>\n\n

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>22<\/span><\/h3>\n

mln litri<\/p>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n \n\n\n\n

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Our history<\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Today the Boero<\/strong> name is known around the world as a brand, yet it was able to become one because this name was originally that of a family <\/strong>who wanted to grow nationally, involving other families<\/strong> in its project, creating with them a common mindset and values<\/strong> shared between distant generations, between people who exchange time and energy. There is a wealth that has spanned four generations<\/strong>, not only of the Boero family, but of its employees and customers. As life has continued to unfold, important, responsible, careful steps have been taken, never rash, as each decision shifted the boundaries of a name, and the name is about the people<\/strong>. As in every journey, there have been many stops and starts, always with a view to expanding our experience regarding colour<\/strong> and the technology that develops it. Today we are ready for a new turning point<\/strong> within a story which has never belonged to a single family, and which is, in each new beginning, the beginning of innovation.<\/p>\n\n\n\n

Our swan has even larger wings.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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