{"id":7105,"date":"2021-12-10T09:36:24","date_gmt":"2021-12-10T08:36:24","guid":{"rendered":"https:\/\/www.gruppoboero.it\/story\/il-saper-fare-di-boero-in-punta-di-pennino\/"},"modified":"2022-05-10T11:07:00","modified_gmt":"2022-05-10T09:07:00","slug":"boeros-know-how-at-the-tip-of-a-nib","status":"publish","type":"story","link":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/","title":{"rendered":"Boero&#8217;s know-how at the tip of a nib"},"content":{"rendered":"\n<h1 class=\"has-text-align-center noloop has-text-color wp-block-heading\" style=\"color:#223e84\"><strong>Boero know-how at the tip of a nib<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-text-color\" style=\"color:#134289\"><\/p>\n\n\n\n<div class=\"wp-block-columns cols-100to100\">\n<div class=\"wp-block-column cols-100to100__col\">\n<p>The video event created for <strong>Expo 2020<\/strong> by artist Michele Tranquillini clothes technology in the gestures of poetry.<\/p>\n\n\n\n<p>Following the <strong>intuition<\/strong> of a line that leads to surprise. The <strong>power of the language<\/strong> of the new video entrusted to Michele Tranquillini by Davide Rampello, to narrate the partner companies of <strong>Padiglione Italia<\/strong> in <strong>Dubai<\/strong>, is precisely that chasing of ideas which race together.<\/p>\n\n\n\n<p>Michele Tranquillini connects the projects that tell the <strong>identity of each company<\/strong> with a thread of ink that moves from the pen with a dynamism resembling the one with which the brands have crossed time, <strong>places<\/strong> and <strong>innovations<\/strong>.<br \/><em>\u201c<\/em><em><strong>Drawing is open to change<\/strong>, it sparks curiosity,<\/em>&#8221; explains the artist-illustrator, <em>&#8220;and today the <strong>dialogue<\/strong> between <strong>digital<\/strong> and <strong>analogue<\/strong> allows us to reproduce different levels of storytelling and bring objects to life.Through digital technology, a game of cross-references is created between drawings, objects and words, involving the viewer and allowing him or her to imagine, while having fun, what form will be created, how so many pieces make a concept come to life and how to get there\u201d.<\/em><br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"site-wrap__contents aligncenter embed-responsive embed-responsive-16by9 mb-5\">\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YM78uMv7sGE?controls=0\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe>\n<\/div>\n\n\n\n<div class=\"wp-block-columns cols-100to100\">\n<div class=\"wp-block-column cols-100to100__col\">\n<h2 class=\"wp-block-heading\">Boero&#8217;s &#8220;Saper fare&#8221; project<\/h2>\n\n\n\n<p>For the <em><strong>Saper fare<\/strong><\/em> &#8211; \u201cknow how to do\u201d &#8211; project, which is part of the activities celebrating <strong>Italy&#8217;s Day at Expo2020 Dubai<\/strong>, about <strong>8 videos<\/strong> were thought up, stitched together into a single <strong>immersive<\/strong> narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion&#8217;s Belvedere.<\/p>\n\n\n\n<p>A wall on which the <strong>Italian excellences<\/strong> will flow one after the other, composing a unique story in which viewers will be able to immerse themselves, <strong>going through<\/strong> it almost in first person.<\/p>\n\n\n\n<p>\u201c<em>The Artistic Director&#8217;s decision to entrust the <strong>stories of technology<\/strong> to drawings was very stimulating. We are used to photographic images or graphics with special effects, but the multiplication of possibilities offered by technology can be told even better through the simplicity and honesty of drawing.<\/em><\/p>\n\n\n\n<p><em><\/em><em>A tool that does not exaggerate but finds <strong>creative<\/strong> ways and meets the i<strong>magination of the viewer<\/strong>, a real additive to my stroke, indispensable for obtaining as many <strong>extraordinary effects<\/strong> as there are onlookers&#8221;.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you describe the Gruppo Boero&#8217;s \u201cSaper Fare\u201d?<\/h2>\n\n\n\n<p>In order to tell the story of the Gruppo Boero, Tranquillini investigated the key points of our <strong>know-how-to-do<\/strong> in an interview: <em>\u201call the companies described share the very Italian talent of inventiveness, or rather the ability to improvise solutions in unforeseen and unpredictable situations, and to make this immediacy of response an efficient art.<\/em><\/p>\n\n\n\n<p><em><\/em><em>As for <strong>Gruppo Boero<\/strong>, its pivotal theme of <strong>knowing how to bring beauty<\/strong> is a fascinating one. It forced me to ask myself: what is really beautiful? I answered myself that something is <strong>beautiful when it is generative.<\/strong><\/em>I was struck by the project for bringing <strong>colour back to the villages of Italy<\/strong>\u201d.<br \/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group site-group-wrap full-width nomargin\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-cover is-light site-cover img-normalize\"><span aria-hidden=\"true\" class=\"wp-block-cover__gradient-background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"730\" class=\"wp-block-cover__image-background wp-image-6382\" alt=\"\" src=\"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop.jpg 1920w, https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop-300x114.jpg 300w, https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop-1024x389.jpg 1024w, https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop-768x292.jpg 768w, https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-interna-desktop-1536x584.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-columns site-cover-content\">\n<div class=\"wp-block-column site-cover-content__text\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns cols-100to100\">\n<div class=\"wp-block-column cols-100to100__col\">\n<p>\u201c<em>I had been wondering for some time who would bring back the <\/em><em><strong>authentic colours<\/strong><\/em><em>, the <\/em><em><strong>patterns of paint<\/strong><\/em><em> on the buildings we walk among.<\/em><em> The environment in which we move is important for <\/em><em><strong>our well-being<\/strong><\/em><em> and the creation of colour palettes is undoubtedly something generative, on several levels.<br \/><\/em><em>In the video, I try to lean on the <\/em><em><strong>small details<\/strong><\/em><em> that are in a street or a square to make the viewer feel <\/em><em><strong>present in the picture<\/strong><\/em><em>, to give it a grip on reality; photography often distracts us from those details that instead give <\/em><em><strong>substance<\/strong><\/em><em> to a place and animate the space\u201d.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Generating beauty through innovation and imaginationnazione<\/h2>\n\n\n\n<p>In order to bring out from the paper, and then from the screen, the most significant features of the <strong>Gruppo Boero<\/strong> brand and its <strong>Research<\/strong>, the storyteller used the almost magical gesture of the brush, through which the watercolour stages the concreteness of other moments that we won&#8217;t reveal to you for now. <\/p>\n\n\n\n<p>\u201c<em>It was great to come into contact with the passion of the researchers who authentically convey the magic of colour experimentation. <strong>Beauty is the gateway to knowledge\u201d.<\/strong><\/em><\/p>\n\n\n\n<p><strong>Innovation<\/strong> does not require artifice: you just have to put together what you already have better.<br \/>Our bricoleurs, architects, designers and shipowners, who rely on the <strong>Gruppo<\/strong> <strong>Boero <\/strong>every day to <strong>generate something new<\/strong>, know this, having fun in the commitment to give <strong>new shape<\/strong> and<strong> new care<\/strong> to their projects, and whose main raw material is the gift of <strong>imagination<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns site-news-footer\">\n<div class=\"wp-block-column\">\n<p>Share this Story:<\/p>\n\n\n<div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" data-heateor-ss-offset=\"0\" data-heateor-sss-href='https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/'><div class=\"heateor_sss_sharing_ul\"><a aria-label=\"Linkedin\" class=\"heateor_sss_button_linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.gruppoboero.it%2Fen%2Fstory%2Fboeros-know-how-at-the-tip-of-a-nib%2F\" title=\"Linkedin\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_linkedin\" style=\"background-color:#0077b5;width:35px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path d=\"M6.227 12.61h4.19v13.48h-4.19V12.61zm2.095-6.7a2.43 2.43 0 0 1 0 4.86c-1.344 0-2.428-1.09-2.428-2.43s1.084-2.43 2.428-2.43m4.72 6.7h4.02v1.84h.058c.56-1.058 1.927-2.176 3.965-2.176 4.238 0 5.02 2.792 5.02 6.42v7.395h-4.183v-6.56c0-1.564-.03-3.574-2.178-3.574-2.18 0-2.514 1.7-2.514 3.46v6.668h-4.187V12.61z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Facebook\" class=\"heateor_sss_facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.gruppoboero.it%2Fen%2Fstory%2Fboeros-know-how-at-the-tip-of-a-nib%2F\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#0765FE;width:35px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 32 32\"><path fill=\"#fff\" d=\"M28 16c0-6.627-5.373-12-12-12S4 9.373 4 16c0 5.628 3.875 10.35 9.101 11.647v-7.98h-2.474V16H13.1v-1.58c0-4.085 1.849-5.978 5.859-5.978.76 0 2.072.15 2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><a aria-label=\"Twitter\" class=\"heateor_sss_button_twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Boero%27s%20know-how%20at%20the%20tip%20of%20a%20nib&url=https%3A%2F%2Fwww.gruppoboero.it%2Fen%2Fstory%2Fboeros-know-how-at-the-tip-of-a-nib%2F\" title=\"Twitter\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg heateor_sss_s__default heateor_sss_s_twitter\" style=\"background-color:#55acee;width:35px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-4 -4 39 39\"><path d=\"M28 8.557a9.913 9.913 0 0 1-2.828.775 4.93 4.93 0 0 0 2.166-2.725 9.738 9.738 0 0 1-3.13 1.194 4.92 4.92 0 0 0-3.593-1.55 4.924 4.924 0 0 0-4.794 6.049c-4.09-.21-7.72-2.17-10.15-5.15a4.942 4.942 0 0 0-.665 2.477c0 1.71.87 3.214 2.19 4.1a4.968 4.968 0 0 1-2.23-.616v.06c0 2.39 1.7 4.38 3.952 4.83-.414.115-.85.174-1.297.174-.318 0-.626-.03-.928-.086a4.935 4.935 0 0 0 4.6 3.42 9.893 9.893 0 0 1-6.114 2.107c-.398 0-.79-.023-1.175-.068a13.953 13.953 0 0 0 7.55 2.213c9.056 0 14.01-7.507 14.01-14.013 0-.213-.005-.426-.015-.637.96-.695 1.795-1.56 2.455-2.55z\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Whatsapp\" class=\"heateor_sss_whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?text=Boero%27s%20know-how%20at%20the%20tip%20of%20a%20nib%20https%3A%2F%2Fwww.gruppoboero.it%2Fen%2Fstory%2Fboeros-know-how-at-the-tip-of-a-nib%2F\" title=\"Whatsapp\" rel=\"nofollow noopener\" target=\"_blank\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#55eb4c;width:35px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-6 -5 40 40\"><path class=\"heateor_sss_svg_stroke heateor_sss_no_fill\" stroke=\"#fff\" stroke-width=\"2\" fill=\"none\" d=\"M 11.579798566743314 24.396926207859085 A 10 10 0 1 0 6.808479557110079 20.73576436351046\"><\/path><path d=\"M 7 19 l -1 6 l 6 -1\" class=\"heateor_sss_no_fill heateor_sss_svg_stroke\" stroke=\"#fff\" stroke-width=\"2\" fill=\"none\"><\/path><path d=\"M 10 10 q -1 8 8 11 c 5 -1 0 -6 -1 -3 q -4 -3 -5 -5 c 4 -2 -1 -5 -1 -4\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><a aria-label=\"Email\" class=\"heateor_sss_email\" href=\"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/\" onclick=\"event.preventDefault();window.open('mailto:?subject=' + decodeURIComponent('Boero%27s%20know-how%20at%20the%20tip%20of%20a%20nib').replace('&', '%26') + '&body=https%3A%2F%2Fwww.gruppoboero.it%2Fen%2Fstory%2Fboeros-know-how-at-the-tip-of-a-nib%2F', '_blank')\" title=\"Email\" rel=\"noopener\" style=\"font-size:32px!important;box-shadow:none;display:inline-block;vertical-align:middle\"><span class=\"heateor_sss_svg\" style=\"background-color:#649a3f;width:35px;height:35px;display:inline-block;opacity:1;float:left;font-size:32px;box-shadow:none;display:inline-block;font-size:16px;padding:0 4px;vertical-align:middle;background-repeat:repeat;overflow:hidden;padding:0;cursor:pointer;box-sizing:content-box\"><svg style=\"display:block;\" focusable=\"false\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"100%\" viewBox=\"-.75 -.5 36 36\"><path d=\"M 5.5 11 h 23 v 1 l -11 6 l -11 -6 v -1 m 0 2 l 11 6 l 11 -6 v 11 h -22 v -11\" stroke-width=\"1\" fill=\"#fff\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><a href=\"\/en\/stories\/\">Read more stories<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boero know-how at the tip of a nib The video event created for Expo 2020 by artist Michele Tranquillini clothes technology in the gestures of poetry. Following the intuition of a line that leads to surprise. The power of the language of the new video entrusted to Michele Tranquillini by Davide Rampello, to narrate the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6379,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"category_story":[81],"class_list":["post-7105","story","type-story","status-publish","format-standard","has-post-thumbnail","hentry","category_story-stories-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boero&#039;s know-how at the tip of a nib<\/title>\n<meta name=\"description\" content=\"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy&#039;s Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion&#039;s Belvedere. Discover more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boero&#039;s know-how at the tip of a nib\" \/>\n<meta property=\"og:description\" content=\"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy&#039;s Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion&#039;s Belvedere. Discover more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/\" \/>\n<meta property=\"og:site_name\" content=\"Gruppo Boero\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-10T09:07:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-testata-desktop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/\",\"url\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/\",\"name\":\"Boero's know-how at the tip of a nib\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gruppoboero.it\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/storia-4-testata-desktop.jpg\",\"datePublished\":\"2021-12-10T08:36:24+00:00\",\"dateModified\":\"2022-05-10T09:07:00+00:00\",\"description\":\"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy's Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion's Belvedere. Discover more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gruppoboero.it\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/storia-4-testata-desktop.jpg\",\"contentUrl\":\"https:\\\/\\\/www.gruppoboero.it\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/storia-4-testata-desktop.jpg\",\"width\":1920,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/story\\\/boeros-know-how-at-the-tip-of-a-nib\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gruppoboero.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boero&#8217;s know-how at the tip of a nib\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gruppoboero.it\\\/#website\",\"url\":\"https:\\\/\\\/www.gruppoboero.it\\\/\",\"name\":\"Gruppo Boero\",\"description\":\"Gruppo Boero\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gruppoboero.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boero's know-how at the tip of a nib","description":"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy's Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion's Belvedere. Discover more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/","og_locale":"en_US","og_type":"article","og_title":"Boero's know-how at the tip of a nib","og_description":"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy's Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion's Belvedere. Discover more!","og_url":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/","og_site_name":"Gruppo Boero","article_modified_time":"2022-05-10T09:07:00+00:00","og_image":[{"width":1920,"height":730,"url":"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-testata-desktop.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/","url":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/","name":"Boero's know-how at the tip of a nib","isPartOf":{"@id":"https:\/\/www.gruppoboero.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/#primaryimage"},"image":{"@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-testata-desktop.jpg","datePublished":"2021-12-10T08:36:24+00:00","dateModified":"2022-05-10T09:07:00+00:00","description":"For the Saper fare - \u201cknow how to do\u201d - project, which is part of the activities celebrating Italy's Day at Expo2020 Dubai, about 8 videos were thought up, stitched together into a single immersive narrative, projected onto a 15\u00d710 metre screen positioned in front of the Pavilion's Belvedere. Discover more!","breadcrumb":{"@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/#primaryimage","url":"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-testata-desktop.jpg","contentUrl":"https:\/\/www.gruppoboero.it\/wp-content\/uploads\/2021\/12\/storia-4-testata-desktop.jpg","width":1920,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.gruppoboero.it\/en\/story\/boeros-know-how-at-the-tip-of-a-nib\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gruppoboero.it\/en\/"},{"@type":"ListItem","position":2,"name":"Boero&#8217;s know-how at the tip of a nib"}]},{"@type":"WebSite","@id":"https:\/\/www.gruppoboero.it\/#website","url":"https:\/\/www.gruppoboero.it\/","name":"Gruppo Boero","description":"Gruppo Boero","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gruppoboero.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/story\/7105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/types\/story"}],"author":[{"embeddable":true,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/comments?post=7105"}],"version-history":[{"count":5,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/story\/7105\/revisions"}],"predecessor-version":[{"id":7116,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/story\/7105\/revisions\/7116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/media\/6379"}],"wp:attachment":[{"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/media?parent=7105"}],"wp:term":[{"taxonomy":"category_story","embeddable":true,"href":"https:\/\/www.gruppoboero.it\/en\/wp-json\/wp\/v2\/category_story?post=7105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}