History, mindset, values
Our history is a continuous journey between two fixed points. A path that we forge by weaving together new relationships. This is how our fabric continues to become stronger.
There is an Italian way to progress; it is known all over the world and it is the one that has brought the Boero name to the market for almost two centuries. It is the way of a mindset that, between two points, sees infinite possible routes and paths. It is precisely in that apparent disorientation that new ideas are born, which are democratic in that they do not rule out any eventuality. It is the way of inventiveness, which, with an eye always open on various prospects, seeks to create new combinations. It begins with that which is known and has become scientific knowledge, passing through that which is unknown and is a matter of art, observing nature, in which many solutions are already hidden. We have a passion for those who, in the face of the unexpected, know how to spot something beautiful. Gruppo Boero wishes to continue to represent a culture that appreciates the polytechnic tradition, a multidisciplinary approach and curiosity, as instruments of the kind of progress that reduces limits. Even our own.
Our values
5.000+
Customers
>100
net sales
450
partners
50
countries
>20
mln litri
Our history
Today the Boero name is known around the world as a brand, yet it was able to become one because this name was originally that of a family who wanted to grow nationally, involving other families in its project, creating with them a common mindset and values shared between distant generations, between people who exchange time and energy. There is a wealth that has spanned four generations, not only of the Boero family, but of its employees and customers. As life has continued to unfold, important, responsible, careful steps have been taken, never rash, as each decision shifted the boundaries of a name, and the name is about the people. As in every journey, there have been many stops and starts, always with a view to expanding our experience regarding colour and the technology that develops it. Today we are ready for a new turning point within a story which has never belonged to a single family, and which is, in each new beginning, the beginning of innovation.
Our swan has even larger wings.
Gruppo Boero celebrates its 190th year and forms an alliance with Portuguese group CIN: two similar family histories proceed towards a shared future.
Bartolomeo Boero sets up the family business in the world of paints in a warehouse in Via San Nazzaro in Genoa.
The plant is expanded and transferred to Via Vespa, while still in the Albaro neighbourhood in Genoa.
Filippo, the son of Bartolomeo, succeeds his father, and transfers the plant to the adjoining neighbourhood of San Martino.
Filippo hands over the company to his children Gigi and Federico Mario – the third generation – and a new general partnership company is formed, Boero Bartolomeo.
In Genoa Molassana, a new plant is inaugurated, the fourth in the company’s history; for that time, the new facility is impressive: a total surface area of 20.000m2 and seven buildings. The production of synthetic enamel paints commences in the following year and in 1970 the specialisation in coatings for the yachting sector.
Under the presidency of Federico Mario Boero, the company becomes a group, and the holding company is listed on the Italian Stock Exchange.
To consolidate its leadership position in the marine sector, Boat S.p.A. is established – Boero Attiva Marine & Protective Coatings – which relies on the know-how of the global distribution network of the Japanese multinational Chugoku Marine Paints.
Andreina, the daughter of Federico Mario Boero and part of the fourth generation, is appointed President upon his passing.
Boero Colori France S.a.r.l. is established to market products in France for the yachting sector. Rover Colori e Vernici S.r.l. is acquired by the pharmaceutical group Angelini in the following year.
In 2000, the Veneziani Yachting brand is acquired for the yachting sector and in 2001, Attiva S.p.A., one of the top five Italian manufacturers of paints for the architecture & deco sector.
The new plant in Rivalta Scrivia is established, one of the largest in the sector in Europe, dedicated to Federico Mario Boero. In November, the “Riccardo Cavalleroni” Research and Development Centre is inaugurated in Genoa Sampierdarena.
Chugoku and Boero consolidate their relationship as the Japanese company acquires a majority stake in Boat S.p.A.
Brignola is acquired together with the Torre brand.
New synergies are set up between well-established leading players in the world of paints, Boero and Brignola, consolidating their effectiveness on the market.
