The strategy of a tree is simply to aim high

Another new beginning. In one hundred and ninety years we have had many new beginnings; each has been a starting point for regeneration and for new and extensive expertise. In 2021 we set a priority: to make our environmental strategy, which has been in our hearts for years, concrete and measurable. We know the paint and coatings sector has a significant effect on the life of the planet. It is therefore urgent to reduce our impact in an intelligent way, within a time period and with discernment that is useful to ensure the delicate balance between innovation and conservation. Today we are already in line with several strict protocols certifying our commitment, but this is simply a necessary premise for much more profound transformations.

EU Ecolabel

An ecological quality label of the European Union (EU Ecolabel) which distinguishes products and services that, while ensuring high performance standards, are characterised by a lower environmental impact during the entire life cycle.


Environmental Product Declaration (EPD) – an internationally valid environmental declaration based on the LIFE CYCLE ASSESSMENT (LCA) methodology. This methodology is governed by the standards ISO 14040-44, which aim to quantify the environmental impact of a product’s life cycle, from the extraction of the raw materials to ultimate waste disposal, determining the level of energy consumption, use of raw materials, atmospheric emissions, quantity of waste generated and the wastewater discharge in bodies of water relative to the product under review. It is a tool which provides information regarding impact that is increasingly requested in announcements and competitive tenders.

Carbon Footprint

The carbon footprint is a parameter that indicates metric tons of CO2 equivalent and allows us to estimate the impact on the climate in terms of greenhouse gas (GHG) emissions throughout the product life cycle. The analysis follows the GHG Protocol Product Life Cycle Accounting and Reporting Standard, among the main reference standards for the products.

Indoor Air Quality (IAQ) Certification

Our A+ classification is based on strict tests governed by the European standard ISO 16000. This classification, a mandatory label in France, assesses both the volatile organic compounds (VOC) content of the liquid product, and the total volatile organic compounds (TVOC) emitted in an indoor environment after applying the product, paying particular attention to substances such as formaldehyde, acetaldehyde, toluene, tetrachloroethylene, xylene, trimethylbenzene, dichlorobenzene, ethylbenzene, butoxyethanol and styrene.

An ever-lighter footprint

In recent years, Gruppo Boero has undertaken new pathways to make its footprint on the planet lighter. Today the strength of an international network allows us to improve our response to a market which is increasingly aware and more demanding regarding green issues. We have decided to begin a challenging process that will allow us to continuously observe and measure the consequences of each decision and to seek greener solutions, committing ourselves to making choices which take into consideration the overall impact of each individual strategy. Our goal soon is to create a series of solutions, which are careful not to transfer the problem, but to create new system relations.

This revolution will involve the entire organisation.

Follow our step-by-step journey towards forming new habits, in resource consumption and value creation.