AN IMMERSIVE PATH THROUGH COLOURS, LIGHTS AND REFLECTIONS STUDIED BY NOROO MILAN DESIGN STUDIO FOR BOERO
Boero, a landmark in the world of color architecture, during the Milan Design Week 2022 will present “24ore con Boero” (“24 hours with Boero”), the installation curated by the Italian-Korean team Noroo Milan Design Studio in the Loftino space of Opificio 31, in the heart of Tortona District, in Via Tortona 31.
The exhibition will interpret the homonymous artbook, trendbook “24 hours with Boero”, developed by IED, the famous international school of design, fashion, visual arts and communication, in collaboration with Boero. The book is divided into six moments of a special day lived through Italy and Italy, from which arise six trendy palettes, the colors of the 24 hours with Boero, for a total of 48 color proposals. An exploration that allows the brand to illustrate variety, modernity, commitment and beauty in a proposal that lands in those places of intelligence that have made Italy an icon of the art of being together, convivio, craftsmanship and charm.
The installation will offer a perceptive experience lived through an immersive path of color, lights and reflections. A fascinating game of mirror elements will allow the visitor to live an immersive experience in colors and to experience the sensory power. In addition, a digital interaction system will allow visitors to vote for the preferred palette, thus offering their own personal point of view on the sensations and impact aroused by the colors proposed.
COLOUR MOMENTS ON BOERO’S FACEBOOK CHANNEL
Every day, at 18.31, on line on Boero’s Facebook channel, will be proposed the “COLOR MOMENTS”: moments of deepening on the theme of color with experts, protagonists of the world of design and publishing.