Gruppo Boero has chosen to support the exhibition “Dentro il colore. Attraverso la materia e la luce” by Michele De Lucchi and Stefano Zecchi, curated by Beatrice Mosca and AMDL Circle, hosted at Palazzo delle Albere in Trento from 26 November 2022 to 4 June 2023.
The exhibition focuses on the physical and mental perception of color, told as the sum of matter and light and its effects on individual personalities. It does this through a path marked by seven volcanoes – white, red, yellow, green, blue, purple and black – and over 100 finds from the naturalistic collections of the MUSE – Science Museum of Trento -, which build an experience dedicated to different colors.
The volcanic rooms host sound and visual monochromatic installations that promote a personal immersive experience, such as a bath in color with body and mind, where light is defined by a precise wavelength corresponding to a sound of the same frequency.
In this context, Gruppo Boero has made available its expertise to identify and then provide the most suitable products to color the seven volcanoes that accompany the entire exhibition. Fundamental was the role of the Color Center that collaborated in synergy with the design studio of the architect Michele De Lucchi providing several color samples in order to facilitate the choice of colors that best suit the exhibition needs.
“An exhibition that has the happy ambition to spread the culture of color and that ignites reflections on the many aspects related to colors that are part of our lives – comments Andreina Boero, Honorary President of the Boero Group – he could not fail to meet our sensitivity and our interest. What most unites us is the attention to the emotional impact that colors are able to arouse, their value in accompanying our history and our spaces and in creating beauty in the projects of today and tomorrow”.
Support for the exhibition “Inside the color. Through matter and light” confirms, once again, the will of Gruppo Boero to sponsor artistic initiatives that have the ambition to spread the culture of color and the important effect this can have on people and living spaces.
It is also an activity that confirms the path of consolidation of the Group’s presence on the territory of the Northeast, and its relations with professionals, workers and business partners in the area.
For more information on the exhibition: https:///www.muse.it/it/Esplora/mostre-temporanee/Archivio/Pagine/Dentro-il-colore-2022.aspx